A nineteen-year-old picks the person who will run his entire financial life on a promise and a reputation. There has never been a record. Which means the better talker has been beating the better agent for a hundred years.

The record

The grading is coming

You are about to be graded. And it is not us doing it.

The athlete can see it now. Where an agency's clients actually ended up. Whether their careers went up or down after they signed. Whether they stayed. And the one column that has never existed anywhere: what they signed for, against what they were actually worth.

Everyone on earth can show a player a contract. Only this can show him the contract against the value.

The moment a young man can look that up, he will never again choose an agent on a promise. That is not a threat we are making. It is a market that is arriving.

And the profession already moved to meet it. The fee cap was fought and broken, so you can still earn. But the licence survived, and with it the clause that changed the job: an agency can no longer perform the service. A named, licensed human being must. The accountable unit is a person now.

So the record is coming whether anyone builds it or not. The only question is whether yours is any good, and whether you would rather find out first.

What you get

The book, in one place.

The book

Every client. His value now, his trajectory, his deal and its clock, and his status. Who is rising. Whose window is closing. Who needs a conversation you have been avoiding.

The whole world

Every athlete with a public footprint, already read, in any country and at any level. Find the one worth signing while he is still overlooked.

The negotiation

Walk in with the number and the evidence underneath it, instead of a conviction.

Your record

Where your clients landed. What they signed for. Whether they stayed. Built and kept.

Ask it anything

What is this client actually worth at that club. Who is about to be worth more than his contract says.

Dipson

The intelligence

Find them first. Price them right. Prove you are good.

Find them firstEvery player, one scale, any league on earth. The clients who make an agency are the ones you saw first, not the ones you outbid for.Price them rightWhat the market would pay, and what he is worth to one specific club. Those are two numbers and the gap is your entire negotiating position. Every one comes with a band, because a figure quoted without one is not confidence, it is convenience.Where he fitsWhich clubs, which leagues, which countries actually suit how he plays. And where he would actually play.What he becomesThe ceiling, the floor, and what survives the step up.And your recordWhere your clients ended up. Whether they got paid at, above, or below what they were worth. Whether they stayed. And whether a given client would be a priority in your book or an afterthought, because a star-stacked agency can be excellent and still be the wrong home for a fringe professional.

Your reputation counts for nothing in there. Your relationships count for nothing. It is built from what actually happened to the people who trusted you, and from nothing else. If you are good, it is the first thing in the history of this business that can prove it.

Agent one

"I will get you paid."

"I have the relationships."

"Look who I represent."

Where clients landedTracked

Signed at or above their worth7 of 9

RetentionHigh

Agent two

"I will get you paid."

"I have the relationships."

"Look who I represent."

Record: unknown

He was always going to pick one of you on faith. Now he does not have to.

Find them before the market does. Price them on the truth. Run the whole book. And let the record do the talking, because it is the only thing in this business that has never been able to lie.

Get access